5 factors that influence User experience

5 factors that influence User experience

5 factors that influence User experience

User Experience (UX) is critical for the achievement or failure of merchandise in the market. All too often, UX is confused with usability which define how easy a product is to use and it is true that UX as a discipline began with usability – however, UX is to accommodate rather than usability and it is important to pay attention to all factors of the user experience in order to deliver successful products to market. There are 5 factors that describe user experience:
  • Useful
  • Usable
  • Findable
  • Credible
  • Desirable
Let’s take a look at each factor in turn and what it means for the overall user experience: Useful If a product isn’t useful to someone why would you want to bring it to market? It’s worth noting that “useful” is in the eye of the beholder and things can be thought “useful” if they deliver non-practical benefits such as entertaining or aesthetic appeal. Usable Usability is concerned with enabling users to effectively and efficiently achieve their end objective with a product. Products can succeed if they are not usable but they are less likely to do so. Findable Findable refers to the idea that the product must be easy to find and in the instance of digital and information products; the content within them must be easy to find too. Credible Today’s users aren’t going to give you a second chance to fool them – there are plenty of options in nearly every field for them to choose a credible product provider. Credibility relates to the ability of the user to trust in the product that you’ve provided Desirable Desirability is conveyed in design through branding, image, identity, aesthetics and emotional design. The more desirable a product is – the more likely it is that the user who has it will brag about it and create desire in other users.  

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