Some ideas to help you sell UX work
UX is important, but when it comes to selling UX work, it can often feel like nobody else knows that its highly significant. Here are some of the tips that may improve the success of selling UX work.
- It not about users and its not about you
Its not really about users when you are selling it, your work is all about users when you are doing it. While selling UX work, you need to address their needs and desires.
Figures and facts is one of the great ways to support a business case because of the endless procession of facts that can turn off peoples personality.
- Use the environment to presell your work
Generate visible space that can pin relevant UX work and break down what happened and what result from your efforts. When customer sees what you do, they find it easier to ask about what exactly you do.
- Leverage other clients to help you sell
There is no other thing powerful in sales instead of a satisfied customer. To make sure you have quotes from customers, give your customers a great reason to purchase from you.
- Have a flexible procedure
In order to have a plan that demonstrates inputs and outputs and make it easier for a client to see what they are exactly getting and why should they invest in the procedure. Do not get afraid to update the procedure during the project, plan the battle and serve the client needs.
- Tailor documents and deliverables
The deliverables and documents may work for the client and make certain examples to discuss them in the context of a new client desires and needs. Custom documents can be a huge selling point.