How to create an impactful and influential Content for SEO
‘Content is a king’. You have heard this phrase a lot. It depicts the value of an interesting, engaging and useful content which can be of significant benefit for your business.
As it’s so important, it is a must for you to have knowledge of crafting amazing and impressive content.
Different types of content can be added to your website. One of these should be research-based articles. It is a way of presenting the information in easy to read and understand way as most of the people do not like to study the articles that have complicated terms.
You can craft a really valuable content by using the data of surveys, adding the words of experts or directly contact with the experts to collect data of a particular field.
Fill the gap:
Make some notes before start writing is a good practice. It allows you to recall or research all the necessary points which you think should be the part of the content.
After finishing the content, take a brief look, focus on the problems of the audience and issues and then start generating the content which should have all the answers that could possibly pop up in the minds of the audience.
Add useful tutorials and tools that help your audience:
Studies show that helpful content enhances the stay time on the website. ‘How to’ tutorials, comparison of useful tools and software, information about the features of the tools and the guides are worthy addition in your content. You cannot keep the audience engaged just by adding the business centered content but the news of your industries and above mentioned aspects can be of great benefits.
This sort of content is not very long but comprises of few points with clear heading to let people understand in short time.
Include case studies:
Case studies provide the information to your audience about your services. It shows your expertise in handling the issues and how you solve them efficiently.
Testimonials are also imperative. The videos or the audios of testimonial from the loyal customers act as a powerful review which makes your business credible and reliable.
Tell a story and introduce your teams:
Open any website and you can see that the team introduction has been changed from formal and now it has become more like a story.
Tell about your team by tying the introduction with inspiring stories. People no more like boring companies. They want to see and know about the people working there. Adding some fun images and interesting content help people to connect with you.
Yasir Jamal is an SEO specialist and expert web designer and developer in Dubai-UAE. His years’ experience enables him to understand the requirement of different businesses and plan the strategy which is tailored to specific business. An effective SEO strategy can bring your website at the top ranking on search results and improves the visibility. Yasir helps his clients to achieve the business goals and sustained revenue growth.