SEO – Search Engine Optimization
What is SEO
SEO stands for “Search Engine Optimization” In other words, the process of improving your rankings to increase visibility when people search for any product or services in Google and other search engines. The better rankings you have in search results, the more organic traffic you will get on your website which then converts into paying customers.
The difference between Organic Traffic & Paid Traffic.
The key difference between Organic Traffic & Paid Traffic is:
- Paid Traffic
You will have to pay for each click you get on your ads, which sometimes get quite expensive.
- Organic Traffic
Organic traffic means the traffic you get through SEO “Search Engine Optimization”, which is completely free, you don’t have to pay anything when your target audience clicks on your listing and visits your website.
How does SEO work?
The first step is finding the right audience, you need to do some research and find out what people are searching for in-order to get the services or products which you sell.
There are many tools available that can help you to find out your keywords. Once you know your keywords then you have to prepare your content based on your selected keywords.
Content of the website
You have to build your website or blog, based on the keywords you have selected in the first step. Once you’re website is ready then there are 2 main divisions of SEO.
In on-page optimization you will optimize your website for SEO and here are some of the main ranking signals:
- Setup The Google Search Console
- Install Bing Webmaster Tools
- Setup Google Analytics
- Install Yoast SEO (For WordPress Users)
- Add Your Keywords in Meta Title & Description
- Include Your Keyword In Your URL
- Use Your Keywords Within the Text of Your website
- Use Your Keyword in H1, H2, H3, H4, Tags
- Optimize Images (Make sure the images are not big in size and loads fast)
- Use External Links (Link from your website to others)
- Use Internal Links (Links within your website, pages to be linked with each other)
- Identify Crawl Errors Using Google Console Tool
- Find Out How Google Sees Your Website Or A Specific page (If Google can’t fully access your page, it won’t rank.)
- Make Sure Your Site is Mobile-Friendly
- Fix Broken Links
- Secure Your Site With SSL (HTTPS)
- Check Your Site’s Loading Speed
- Create Amazing Content / Blog Posts
- Use Schema Markup
Off- Page Optimization
- Build Powerful Backlinks With Guest Posting
- Reverse Your Competitor’s Backlinks
- Build Contextual Backlinks With Link Roundups